Businesses can find a goldmine of potential customers through local SEO. You need to know just exactly what they are looking for to effectively target those potential customers. This is where Google Keyword Planner comes in.
Why Local SEO Keywords are Crucial
Local SEO keywords are phrases that people use to search for something within a specific geographic location. For most businesses; the use of these keywords are vital in climbing to your top local search results. Identifying and integrating these keywords in your website, is highly likely to improve visibility on landing pages for potential customers. Employing local SEO services can guarantee that these keywords are applied rigorously enough in order to enhance your site’s local search performance.
How to Use Google Keyword Planner for Local SEO
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How To Get Started With Google Keyword Planner
To use the free Google Keyword Planner, you need a Google Ads account. Once your account is set up, go to the tools and settings menu at upper right of screen & select keyword planner.
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Starting With Your Keyword Search
To start your local SEO keyword research efforts, choose “Discover new keywords.” For instance, type in terms relevant to your business or any particular local terms. For example, if you run a bakery in Chicago, you might enter “bakery Chicago” or “best bakery near me.
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Analyzing Keyword Suggestions
Google Keyword Planner will show you suggested keywords, the number of average monthly searches for them, as well as competition level and bid estimates. Check out the search volume and competition. Low-competition, high-volume keywords are what you should be targeting for local SEO.
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Refining Your Keyword List
After you have your possible list of keywords, drill it down to the most relevant ones for both business and location. Think of related terms and variations that your customers might use. Your local SEO approach will be built around this honed list.
Benefits of Google Keyword Planner
To search for keywords you can use google keyword planner which is a free tool from the Google Ads. It was primarily created for paid advertising but can be really useful in organic search optimization. So how do you use it for local SEO?
Identify Relevant Keywords
- Begin by thinking about your business: Start by putting in your company name, goods, and/or services in the Keyword Planner.
- Add location: You can include your city, state or neighborhood to narrow down a search for the query. Instead of “plumber,” use something like, Plumbers in New York City.
- Keyword variations: Test different combinations of keywords (both broad and long) to help uncover a broader set of related terms.
Assess Search Volume & Competition
- Assess Search Volume: Keyword Planner will also show how many times on average a keyword has been searched for in the run of a month, assisting you to come up with and use keywords which are typically sought after.
- Analyze competition: This tool doesn’t offer actual competitive metrics, but it can still show you how easy or difficult your chosen keyword might be based on the number of advertisers bidding over this term.
Discover Long-Tail Keywords
- Discover exact search queries: Long-tail keywords tend to be more precise and have less competition. Instead, consider targeting longer phrases like “best Italian restaurant in Brooklyn” instead of just “Italian Restaurant.”
- Target specific audiences: Long-tail keywords allow you to target prospects based on very particular needs and wants.
Optimize Your Website Content
- Use keywords naturally: Implement your researched targeted keywords in the entire content based on titles, headings, meta description and body text.
- Location Based pages : Create specific landing pages for the different locations you operate in, make them keyword rich with local intent.
- Local directories: Maintain consistent business data (NAP – name, address and phone) across online listings
Keep track of and improve your keyword strategy
- Monitor keyword performance: Check how your local SEO keywords perform by means of Google Analytics.
- Make data-driven adjustments: Scan your keyword rankings and website traffic regularly so that you can act on the findings as soon as possible.
Local SEO Keyword Research Tips
- Make Use of Google Suggest: Pay attention to the recommendations that Google makes as you begin typing search queries. These may disclose well-liked search terms.
- Know your competitors: Check out what keywords your local rivals are ranking for. This can give you useful information about your target market search behavior.
- Understand human intent: Realize that people are looking for something when they perform a search. Do people want to know something or get a product / service? Adapt content to your specifications.
Conclusion
One can improve a website’s visibility through Google Keyword Planner and embracing local SEO best practices that attract more local customers. An important thing to know is that the process of researching keywords never stops. The secret to staying ahead of the game is being informed on what people are searching for now and then reworking one’s approach.
If you want to guarantee improvement in your SEO, consider employing the help of AO Creatives. We’re great at what we do and provide maximum support and customer satisfaction. So what’re you waiting for? Contact us now and get started on your journey to online success!
