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Why is SEO So Important?

Search Engine Optimization (SEO) provides ecommerce retailers with a sustainable path forward to help grow your store while boosting onsite traffic and revenue. Achieving top rankings for your most valuable keywords helps improve your site’s visibility and contributes to your bottomline. If you’re looking to positively impact your store’s growth potential, contacting an ecommerce SEO company like Coalition Technologies needs to be the first step on your journey. Our digital strategists will help outline next steps for your business with our long-term or monthly SEO packages.

 
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How Does Ecommerce SEO Work?

Search Engine Optimization (SEO) is the process of increasing a website’s rankings on search engine results. Through steady technical and development work, optimized content development, and outreach efforts, your site can become a powerhouse, leading to significant growth for your ecommerce store.

 

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SEO

Higher Page Rankings

Increased Traffic

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Elements For Successful Ecommerce SEO

At Coalition Technologies, our team works with a number of ecommerce-targeted SEO practices that are designed to facilitate the organic growth you’re looking for. We create a tailored plan based on these key methods:

01.

We strategically integrate highly relevant and localized keywords throughout your site to convey to search engines its core function. The more specific the keyword, the more likely it is to convert a search into a sale. Our utilization of keywords not only makes search engines trust your website, it helps it to begin ranking higher. We never employ black hat SEO techniques like keyword stuffing, guaranteeing that your site will not be penalized by search engines.

 
 

02.

Blog content is a great way to generate internal links throughout your site, and it allows you to convey informative, authoritative content on a regular basis to your consumers. Our team also incorporates strong calls to action (CTA) into your blog posts to direct readers to different areas of your site, thereby improving your click-through rate and increasing your CRO.

03.

Coalition Technologies conducts thorough market research to discover what consumers are looking for. We then optimize your site based on what your customers’ needs actually are. By prioritizing your site’s functionality, as well as its aesthetics, we also ensure responsive web design, regardless of whether your customers are shopping on their phone, tablet, or computer.

Site speed is another important component of functionality, as nearly 40% of people leave a site if it takes more than three seconds to load. Bounce rates negatively impact your CRO and contribute to losing potential customers.

04.

Initiating positive relationships with high authority websites and getting inbound links passes on “link juice” to your site. Our outreach team connects with relevant content creators in your industry and produces high-quality copy to publish on third-party websites. With natural linking, which is when sites link to you with no specific action, we can ensure a diverse link profile and start generating content that ultimately leads back to your domain.

Another great resource that we utilize for link building is HARO. By offering expert knowledge in your industry to a prominent news and media outlet, we can guarantee that readers will be organically routed back to you and your site.

05.

404 errors, 302 (or temporary) redirects, and duplicate content are among the most common problems found on ecommerce websites. Our team effectively redirects all 404 errors to the homepage and changes all 302 redirects to 301 redirects to ensure that your customers are guided to the right page. We also remove duplicate content, as well as duplicate title tags and meta descriptions, and optimize them with unique copy.

 
 

06.

Keyword research is an ongoing task, especially since consumers’ needs change and evolve over time, and it’s crucial to keep up with a growing market. As your site continues to build value and recognition, staying aware of new keyword opportunities ensures the longevity of your success.

 
QUESTIONS/ANSWERS

Frequently Asked Questions

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Why We’re the Perfect Fit For You

Featured In

Our Top Ecommerce Platforms

We’re proud to partner with the following platforms, applications, and businesses:

“Open source platforms are only as good as their developers, and Coalition’s knowledge of Magento is impressive and a valuable resource for their clients.”

 

“As one of the fastest growing ecommerce carts on the web today, we have the chance to work with a lot of companies. But Coalition stands out as one of our elite web design partners.”

 
 

“For stunning stores that smash your sales records, these Shopify Plus partners know how to build your business and brand

“As a startup in an extremely competitive marketplace, its important for 3dcart to work with highly capable designers and developers who will enhance its reputation. The team at Coalition Tech sets an extremely high bar for others to aspire to.”

 

Your Success is Our Priority

Coalition Technologies is all about collaboration and innovation. We constantly research and develop the most innovative ways to optimize ecommerce sites and employ industry-leading SEO practices. Let us take your online store to the next level. Contact us today!